Joint Ad-Venture

This blog post is my post for day 2 in Connie Ragen’ 30 Days Blog Challenge.

You’ve probably heard of joint venture marketing and how it can benefit your business, increase your customer base and maximize profits, but have you taken the leap and truly put yourself out there?

Whether you are just getting started and seeking to team up with an established business owner in order to gain visibility and grow your customer base, or already own a successful business and seeking to maximize your profit-earning potential, joint venture marketing can be an adventure and should be treated as one.

Most likely, you are entering into uncharted territory. You will have to get to know your coming partner, their business, their existing strategy and their customer base. It has taken them months, maybe even years to build their business, therefore, you can’t expect to know and understand it over night. Take the time to study the history of the business, where it came from and how it became what it is today.

You could make a list of the Top 20 people from your niche, connect with them on Twitter and FaceBook, subscribe to their newsletter, and start building a relationship with them.

Then after a while you can start to introduce your business to them. Make sure they know and understand what it is that you do, why you do it and who you do it for. Getting to know each other seems like such a menial task, but in reality, it will serve to be the very foundation for the success of your joint venture marketing campaign. Also, remember to ask them what you can do for them.

It will take time, effort, planning and require a certain vulnerability that can be intimidating for any business owner. However, don’t be scared or put off by joint venture marketing. Embrace the adventure, take a risk and watch your business grow. The worst thing that can happen is that you can get a “no”!

Thank you!

Disclaimer: In this blog post I have promotional links to the ebook:
Joint Venture Marketing

Also read:
Benefits of Joint Venture Marketing