Create Quality Backlinks

Use Your Bio to Create Quality Backlinks when Guest Blogging

This is post 13 in Connie Ragen’s 30 Days Blog Challenge.

Search engines not only look at the keywords on your website and in your content but the types of links that are connecting you with others. Use your bio to help increase those quality links when you decide to guest blog for others.

Guest blogging gives you a chance to interact with other audiences. You have your own readership and they like your voice. But maybe others just haven’t found you because you are in a smaller niche market or you are more general and they are reading in a specific niche. Blogging for others can bring you both together.

When you blog for others, you will get a space for your bio. Now, they don’t want to draw traffic away from their website or blog so you may only be allowed to mention one website. Use that chance to the fullest.

Within that bio, what you say is just as important as the website link that you add. You have one chance to impress them enough to get them to click on the link and visit your website or blog. Mention facts about your business and yourself that will catch the reader’s attention.

What you are hoping to do is build backlinks. Backlinks are the inbound links coming into your website from other places. You don’t want just anyone linking back to you but someone who is interested in the same things.

Guest Blog for Whom?

Choose who you blog for very carefully. When you get the invitation or while looking for possible guest blogging spots don’t just do it for the money or because you are flattered to be asked. Check them out. If their website is reputable and based on a similar topic, you could have a winner.

Even money is not worth a bad association. Let’s say that you are asked to guest blog for a friend. They own a business in Internet marketing. Your blog talks about home-based Internet businesses. There is a commonality here that can work to your advantage.

When you include your website link in the bio, you know that those clicking on it are at least interested in Internet marketing. Some of them could be business owners, who visit your site and will trade links with you. Your readers who take advantage of the online business ideas will need the help of an Internet marketer to get their business growing.

Such quality backlinks help you in the networking arena and on the search engines. You are now being noticed by others who find your business worthy of their time and their name.

Also read:
Choose the Right Guest Blogger
Guest Blogging – A Powerful way To Build Your Brand

Ebook:
Blogging for Profits

Choose the Right Guest Blogger

Post 10 in Connie Ragens 30 Days Blog Challenge.

You have worked hard to build your blog audience. It may be an extension of your online business. The blog is where customers and other visitors can pick your brain and find out about products and so forth. Maybe it’s time to branch out and ask others to post to give your readers some variety.

Variety is the spice of life they say. If you have gained a following on your blog, the readers more than likely love your voice. But, other bloggers can add another dimension to your site. Here is an example.

Let’s say that you have an online craft business. You have expertise in the field, but maybe you want to expand your knowledge base into other aspects of crafting. Having followed other blogs, you have found sites that specialize in things like doll making, miniature building and the like. Asking them to blog for you can be just what you need.

You can gain the knowledge you seek from your guest blogger. Come up with a list of possible post topics for them to write on. Each one can cover a topic you wish to learn more about. If you don’t know what topics to choose, take a poll on your blog to see what devoted readers want to learn more about themselves.

With ideas in hand, the next thing to do is choose a guest blogger. You can decide on more than one if you like. However, if this is your first time, I suggest inviting just one to see how they work out and how your audience reacts to their posts. Here are a few tips for you to proceed:

Choose someone in a similar but non-competing position.
Be sure they run an honest blog or business (not the antagonistic type, always causing controversy).
Check to see if the potential guest has positive feedback from their own readers.
Find someone whose style you are familiar with and like.
If you’re giving them topics, they should agree to write about (and have some knowledge on) the topics you choose.

You don’t want any surprises here. Anyone blogging for you is attached to your reputation. They may be well-known in some circles, but not necessarily to your readership. By letting them post, you are telling your fans that they are okay. Remember your readers already trust you, don’t give them a reason to stop now.

Some people don’t think about that crucial point. Let’s say that your writer wants to write on their choice of topics. Something they say elicits negative comments from your readers. As a result, your readers may become leery of your judgement and leave the blog.

It won’t happen all at once like that, but it can happen. One way to head off such a potential problem is to let your guest writers upload their posts to have them published pending your administrative review. Don’t just give them free reign to go in and publish their posts immediately. Take the time to read over what they have written before you put it out there for the world to see.

Having others guest blog for you is a great way to give readers a treat. Just be sure the writers you choose are worthy of your audience.

Also read:  Guest Blogging – a Powerful Way to Build Your Brand
Ebook published by Claus D Jensen: Blogging for Profit