Choose the Right Guest Blogger

Post 10 in Connie Ragens 30 Days Blog Challenge.

You have worked hard to build your blog audience. It may be an extension of your online business. The blog is where customers and other visitors can pick your brain and find out about products and so forth. Maybe it’s time to branch out and ask others to post to give your readers some variety.

Variety is the spice of life they say. If you have gained a following on your blog, the readers more than likely love your voice. But, other bloggers can add another dimension to your site. Here is an example.

Let’s say that you have an online craft business. You have expertise in the field, but maybe you want to expand your knowledge base into other aspects of crafting. Having followed other blogs, you have found sites that specialize in things like doll making, miniature building and the like. Asking them to blog for you can be just what you need.

You can gain the knowledge you seek from your guest blogger. Come up with a list of possible post topics for them to write on. Each one can cover a topic you wish to learn more about. If you don’t know what topics to choose, take a poll on your blog to see what devoted readers want to learn more about themselves.

With ideas in hand, the next thing to do is choose a guest blogger. You can decide on more than one if you like. However, if this is your first time, I suggest inviting just one to see how they work out and how your audience reacts to their posts. Here are a few tips for you to proceed:

Choose someone in a similar but non-competing position.
Be sure they run an honest blog or business (not the antagonistic type, always causing controversy).
Check to see if the potential guest has positive feedback from their own readers.
Find someone whose style you are familiar with and like.
If you’re giving them topics, they should agree to write about (and have some knowledge on) the topics you choose.

You don’t want any surprises here. Anyone blogging for you is attached to your reputation. They may be well-known in some circles, but not necessarily to your readership. By letting them post, you are telling your fans that they are okay. Remember your readers already trust you, don’t give them a reason to stop now.

Some people don’t think about that crucial point. Let’s say that your writer wants to write on their choice of topics. Something they say elicits negative comments from your readers. As a result, your readers may become leery of your judgement and leave the blog.

It won’t happen all at once like that, but it can happen. One way to head off such a potential problem is to let your guest writers upload their posts to have them published pending your administrative review. Don’t just give them free reign to go in and publish their posts immediately. Take the time to read over what they have written before you put it out there for the world to see.

Having others guest blog for you is a great way to give readers a treat. Just be sure the writers you choose are worthy of your audience.

Also read:  Guest Blogging – a Powerful Way to Build Your Brand
Ebook published by Claus D Jensen: Blogging for Profit

Ten Tips On Writing A Blog Post

Web presence is essential, especially if you plan to organize business of some sort via the wireless. It is very essential to make the first right move to ensure instant access and saving on time, effort and very importantly, money. There are millions of blogs on the Internet and all are vying for the numero uno place. Thousands are now created by the hour and with the increasing popularity and convenience of the Internet, the battle has only just begun. However, like any other market, on the Internet too there are time tried and tested tips that have helped the industry bigwigs.

Ten tips on writing a blog successfully are listed below:

1. The title: Each post must bear a title that demands a reader’s attention right away. The titles should be so chosen that they should captivate the reader’s interest and fulfill the vision by being potent in informative. Longer titles are better, since they offer a little more detail about the post, which offers a fairly good range of coverage.

2. Precise and potent sentences: The sentences used in the post should be short and complete with information. Not all your readers are going to sit down and try to simplify complex sentences or hunting for real value in your blog. Your post should ideally not be beyond 200-250 words, each.

3. Bullets and subs: Readers do not like to read posts with lengthy paragraphs. The text should be broken up into lists, bulleted points or small two and three-liners with suitable subheadings. This makes the post easy to scan. You need to allow the information you are trying to get across to strike the right chord.

4. Regular updates: Readers want current news. You need to ensure that your blog carries articles that are relevant and updated regularly. You need to research from newspapers, web references, suggested new keywords, business letters and reports etc.

5. Stand tall: You may be a faceless entity online, but still stand tall and bold in reality. Suggest, state and correct! Why shouldn’t you? Isn’t this true that you have a blog and maintain it in the first place? Timidity is anonymity. So do not be afraid!

6. Ensure accuracy: You must be dead sure about the content of the blog. All statements should have a good back up in place. Never misinform and always be as accurate as you can.

7. Contribute positively: When you choose to include links on your blog, ensure that there is ample scope for interaction between you and the thousands of end users, who may reach the site. Offer useful information always.

8. Stay focused on content: Always maintain focus on the theme of your blog. Deviance will only confuse the reader. It robs you of your virtual authority on the theme of the blog in little or no time.

9. Use Potential key words: The right key words capture the search engine’s potential of attracting more and more end users to your blog. Use effective and relevant keywords after a lot of key word research.

10. Be methodical: Consistency and diligence are the mantras for a successful blog. Spotlight your blog anywhere and everywhere. Be proud of it and flaunt it, as you would with a brand new shining car. A methodical approach will increase your potential of attracting new readers.

From the ebook: Creating and Writing Your Blog

Thank you!