Create Quality Backlinks
Use Your Bio to Create Quality Backlinks when Guest Blogging
This is post 13 in Connie Ragen’s 30 Days Blog Challenge.
Search engines not only look at the keywords on your website and in your content but the types of links that are connecting you with others. Use your bio to help increase those quality links when you decide to guest blog for others.
Guest blogging gives you a chance to interact with other audiences. You have your own readership and they like your voice. But maybe others just haven’t found you because you are in a smaller niche market or you are more general and they are reading in a specific niche. Blogging for others can bring you both together.
When you blog for others, you will get a space for your bio. Now, they don’t want to draw traffic away from their website or blog so you may only be allowed to mention one website. Use that chance to the fullest.
Within that bio, what you say is just as important as the website link that you add. You have one chance to impress them enough to get them to click on the link and visit your website or blog. Mention facts about your business and yourself that will catch the reader’s attention.
What you are hoping to do is build backlinks. Backlinks are the inbound links coming into your website from other places. You don’t want just anyone linking back to you but someone who is interested in the same things.
Guest Blog for Whom?
Choose who you blog for very carefully. When you get the invitation or while looking for possible guest blogging spots don’t just do it for the money or because you are flattered to be asked. Check them out. If their website is reputable and based on a similar topic, you could have a winner.
Even money is not worth a bad association. Let’s say that you are asked to guest blog for a friend. They own a business in Internet marketing. Your blog talks about home-based Internet businesses. There is a commonality here that can work to your advantage.
When you include your website link in the bio, you know that those clicking on it are at least interested in Internet marketing. Some of them could be business owners, who visit your site and will trade links with you. Your readers who take advantage of the online business ideas will need the help of an Internet marketer to get their business growing.
Such quality backlinks help you in the networking arena and on the search engines. You are now being noticed by others who find your business worthy of their time and their name.
Also read:
Choose the Right Guest Blogger
Guest Blogging – A Powerful way To Build Your Brand
Ebook:
Blogging for Profits
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I have not tried guest blogging yet. Probably because I’m not yet good enough to be one. But I will try my luck.
Go for it! Good luck!
This is a great way to create back links.
May I add that while writing your bio with a backlink hyperlink the keywords you are linking for in the page you want to send the readers to. This will up your SEO and still give you the backlink to your site.
Also – Walter is a fabulous write and would a great guest blogger.
Claus, I have appreciated having you as a guest blogger and hope to be using you again soon.
Sheila
Thanks for your advice, Sheila! I would love to guest blog on newbielifeline again!
Thanks Claus, for such valuable information.
My pleasure, Kathy!
I dont do guest post. However, I submit to Hubpages and get backlinks to my two blogs.
that’s a great way too! I do the same.
Hi Claus,
A refreshing change for an article about guest blogging to be about link quality, rather than the pretty-standard “benefits of guest blogging”.
I found your article whilst looking for articles about guest blogging.
How do you find blogs to write for?
I’ve used a range of methods, including using Google searches such as “write for us”, looking for similar blogs on BlogCatalog.com, and reading the blogs of people commenting on my blogs.
Also, I tried to email you, but you don’t appear to have a contact form or email address on your about page..?
Thanks
Dan
Hi Dan, Thank you so much for your comment. I believe there is not just one way to find blogs to guest blog on. I belive myself strongly in creating relationships to people. Through Twitter, FaceBook, forums and blogs. Also it’s important to make clear what you can bring to the party. The people that have been guest bloggers on my blog are people I have got to know on the internet, and invitet. I’m also beginning to be invited myself to guest blog. I have also asked directly if I could guest blog on blogs that I like. I hope this is useful. Greetings, Claus
Hi Claus
Thanks for the quick reply. I’ve had a lot of success with finding similar blogs on http://www.blogcatalog.com.
However, I have found that finding great related blogs interested in guest posts to be very time-consuming. I’ve started a new project, called http://www.blogsynergy.com, which helps you find blogs who are very keen to get guest writers.
Would love to hear what you think about it?
Dan
You are welcome. That looks like a very interesting project and a very good idea. It’s always great with new ways to find content for your blog. I might use it in the future.
Thanks for sharing.
Claus